Consumer Product Survey Assignment Example | Topics and Well Written Essays - 1750 words

Consumer Product Survey - Assignment Example A typical example of this is that when a shop wants to conduct a survey to collect information from its customers, all customers of the shop is regarded as part of the population. But if the company decides that it will engage customers who come to the shop on a designated day from 9 am to 2 pm, the number of customers who fall within that description and part take in the survey is referred to as a sample. The sample is also very important because based on how the selection of the sample is done, the research may be either valid or invalid, or reliable or unreliable (Creswell, 2013). To use the survey as a credible research process that can help in bringing about the benefit of collecting informed and decision making information, it is recommended that certain key procedures and guidelines be followed. One of such critical guidelines is the need to ensure that the sample size represents a sizeable proportion of the population (Sapsford and Jupp, 1996). This is necessary because the responses from the sample size are always generalized to represent the entire population (Saunders, Lewis and Thornhill, 2003). It is also important to ensure that there is as much fairness in the selection procedure as possible so as to ensure internal validity or reliability of the survey (Remenyi et al, 1998). one way to achieve this is by using a random sampling technique. Then also, the actual instrumen t that contains the questions from which respondents are going to answer to is very important. There are key principles that must be followed in the construction of the questions so as to ensure that the survey is able to achieve the goal for which it was set. It is in line with this that the critical analysis presented below is undertaken.